- 10 Sections
- 40 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- 1. Foundations of Product and Market4
- 2. Customer Discovery Deep Dive5
- 2.1HIKG 2.1 How to conduct customer interviews properly (avoiding biased questions)
- 2.2HIKG 2.2 Learning to listen: extracting insights without pushing your idea
- 2.3HIKG 2.3 Mistakes: falling in love with the product instead of the problem
- 2.4HIKG 2.4 Case studies: customer discovery done right vs. wrong
- 2.5HIKG 2. Quiz3 Questions
- 3. Defining Your TAM/SAM/SOM5
- 4. Go-to-Market Playbook6
- 4.1HIKG 4.1 The first 100 users — tactics for initial traction
- 4.2HIKG 4.2 Finding scalable acquisition channels (paid, organic, partnerships)
- 4.3HIKG 4.3 B2B vs. B2C go-to-market strategies
- 4.4HIKG 4.4 International expansion: timing, localization, and cultural fit
- 4.5HIKG 4.5 Case studies: GTM strategies that worked (and those that failed)
- 4.6HIKG 4. Quiz3 Questions
- 5. Product-Market Fit Metrics6
- 5.1HIKG 5.1 Defining PMF and why it matters
- 5.2HIKG 5.2 Qualitative signals (user feedback, repeat usage, NPS)
- 5.3HIKG 5.3 Quantitative metrics (retention curves, churn, growth rates)
- 5.4HIKG 5.4 PMF across industries: SaaS, e-commerce, marketplaces, mobile apps
- 5.5HIKG 5.5 How to pivot when PMF is not there
- 5.6HIKG 5. Quiz3 Questions
- 6. Early Adopter Strategy6
- 6.1HIKG 6.1 Who early adopters are and why they’re different from mass users
- 6.2HIKG 6.2 Tactics to attract first users (communities, outreach, incentives)
- 6.3HIKG 6.3 Turning early adopters into brand advocates
- 6.4HIKG 6.4 Retention strategies to keep early adopters engaged
- 6.5HIKG 6.5 Case studies: how successful startups built strong early adopter bases
- 6.6HIKG 6. Quiz3 Questions
- 7. Special Cases in Product and Market6
- 7.1HIKG 7.1 Impact and social startups — measuring success beyond revenue
- 7.2HIKG 7.2 Deeptech and complex products — when development takes years before market entry
- 7.3HIKG 7.3 Scientific and R&D-heavy products — how to communicate value without traction
- 7.4HIKG 7.4 Niche products vs. mass-market — how strategy changes
- 7.5HIKG 7.5 Regional barriers — regulatory hurdles, culture, infrastructure differences
- 7.6HIKG 7. Quiz3 Questions
- 8. Defending Product and Market Strategy to Investors6
- 8.1HIKG 8.1 Typical investor questions about product and market
- 8.2HIKG 8.2 How to defend TAM/SAM/SOM calculations under scrutiny
- 8.3HIKG 8.3 Showing traction when metrics are still small
- 8.4HIKG 8.4 Presenting roadmaps and GTM strategies with credibility
- 8.5HIKG 8.5 Building trust with transparent data and realistic assumptions
- 8.6HIKG 8. Quiz3 Questions
- 9. Founder’s Playbook: Practical Advice5
- HIKG FinalQuiz1
HIKG 9. Quiz
Prev