- 9 Sections
- 56 Lessons
- Lifetime
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- 1. UX Writing Basics8
- 1.1DZAP 1.1 The role of microcopy in user experience
- 1.2DZAP 1.2 Principles of clarity, usefulness and empathy
- 1.3DZAP 1.3 User journey and points of contact between text and user
- 1.4DZAP 1.4 “One job per screen” method
- 1.5DZAP 1.5 Grammatical constructions that speed up reading
- 1.6DZAP 1.6 Reducing unnecessary words: the “critical list” technique
- 1.7DZAP 1.7 Design system and text: a single source of truth
- 1.8DZAP 1. Quiz3 Questions
- 2. Psychology of Perception and Motivational Triggers8
- 2.1DZAP 2.1 Theory of F-pattern and Z-pattern of reading
- 2.2DZAP 2.2 Cognitive biases that influence purchase decisions
- 2.3DZAP 2.3 The principle of “loss aversion” in the interface
- 2.4DZAP 2.4 Social proof and trust markers
- 2.5DZAP 2.5 Scarcity & urgency: when and how appropriate
- 2.6DZAP 2.6 Numbers, facts, specifics: strengthening the argument
- 2.7DZAP 2.7 Ethical boundaries of using triggers
- 2.8DZAP 2. Quiz3 Questions
- 3. Audience Research and Tone Voices8
- 3.1DZAP 3.1 Personas and JTBD through interviews and analytical data
- 3.2DZAP 3.2 User pain and benefit map
- 3.3DZAP 3.3 Matrix “Audience × Context × Device”
- 3.4DZAP 3.4 Formation of brand voice chart: ingredients and examples
- 3.5DZAP 3.5 Guide to adapting tone for different channels
- 3.6DZAP 3.6 Methodology of the “5-level readability test”
- 3.7DZAP 3.7 Analysis of competitors and identification of niche vocabulary
- 3.8DZAP 3. Quiz3 Questions
- 4. Text Structure for Channel and Task8
- 4.1DZAP 4.1 AIDA model and its modern alternative ACCA
- 4.2DZAP 4.2 Headline formulas that are opened and read
- 4.3DZAP 4.3 Short text vs. long: where and why
- 4.4DZAP 4.4 Visual hierarchy: scannability, subheadings, bullets
- 4.5DZAP 4.5 Seven rules of CTA buttons
- 4.6DZAP 4.6 Subtle empty states, 404 and system messages
- 4.7DZAP 4.7 Styles for mobile and wearables
- 4.8DZAP 4. Quiz3 Questions
- 5. Generative AI and Advanced Prompts8
- 5.1DZAP 5.1 How LLM works: tokens, temperature, top-p
- 5.2DZAP 5.2 Prompt typology: instruction, few-shot, chain-of-thought
- 5.3DZAP 5.3 Creating personalized landing pages by segment
- 5.4DZAP 5.4 Prompt for “brand voice”: example with variables tone, audience, format
- 5.5DZAP 5.5 Synthesis of long text and automatic summarization
- 5.6DZAP 5.6 Injection of facts and data through the RAG approach
- 5.7DZAP 5.7 Protective strategies: control of hallucinations and deviations from the brand
- 5.8DZAP 5. Quiz3 Questions
- 6. Landing Page Practice8
- 6.1DZAP 6.1 Analysis of the current landing: heat maps and scroll-depth
- 6.2DZAP 6.2 Checklist for the introductory screen and first scroll
- 6.3DZAP 6.3 Repackaging the USP into a “benefit ladder”
- 6.4DZAP 6.4 Trust section: reviews, numbers, guarantees
- 6.5DZAP 6.5 AI generation of hero and subtitle options
- 6.6DZAP 6.6 A/B test: setup, target metric, minimum sample size
- 6.7DZAP 6.7 Documentation of changes in Figma and Notion
- 6.8DZAP 6. Quiz3 Questions
- 7. Practice of Push Notifications and Microcopies8
- 7.1DZAP 7.1 Systematization of push scenarios: lifecycle, trigger, transactional
- 7.2DZAP 7.2 Length restrictions and time localization
- 7.3DZAP 7.3 The power of the first word: verb or number?
- 7.4DZAP 7.4 GPT template for generating 10 push text variants for a segment
- 7.5DZAP 7.5 Notifications without irritation: frequency limit and content burnout
- 7.6DZAP 7.6 Microcopy in forms: placeholders, errors, helpers
- 7.7DZAP 7.7 “Cone of context” method for system messages
- 7.8DZAP 7. Quiz3 Questions
- 8. Practice of Automatic Letters and Chains8
- 8.1DZAP 8.1 Architecture of welcome-flow and drip-campaigns
- 8.2DZAP 8.2 Subjects of letters that are opened: 5 formulas for the heading
- 8.3DZAP 8.3 Personalization of text and dynamic content
- 8.4DZAP 8.4 LLM-generation of the letter body taking into account the segment and lifecycle phase
- 8.5DZAP 8.5 “One story, one CTA” technique
- 8.6DZAP 8.6 Metrics: open rate, CTR, revenue per mail
- 8.7DZAP 8.7 Domain reputation support and anti-spam filters
- 8.8DZAP 8. Quiz3 Questions
- DZAP FinalQuiz1