Social Media Marketing Basics: From Content to Community

Social Media Marketing Basics: From Content to Community is a comprehensive entry-level course designed for aspiring SMM specialists, entrepreneurs, junior marketers, and content managers who want to master the fundamentals of professional social media management. Whether you’re looking to launch a career in SMM, promote your own business, or upgrade your marketing skills, this course will provide you with the essential knowledge and tools to succeed in today’s digital landscape.

This course is ideal for:

• Beginners interested in SMM as a profession
• Entrepreneurs wishing to promote their business on social platforms
• Junior marketers and content managers aiming to develop systematic social media skills
• Anyone who wants to understand how social media can drive brand growth and engagement

Throughout the course, you will:

• Understand the SMM profession: roles, responsibilities, and how it differs from related fields like content management and targeting
• Explore the main social platforms (Instagram, TikTok, LinkedIn, Telegram, and more) and learn how to select the right ones for your business goals
• Set effective SMM strategies and measurable goals: engagement, reach, sales
• Analyze your target audience and develop a relevant content strategy and tone of voice
• Master content planning: types of content, content matrix, scheduling tools (Notion, Trello, Excel)
• Develop a consistent visual style and learn basic visual creation in Canva and Figma
• Optimize your profile: bio, highlights, covers, and what works in Reels, Stories, Shorts, and TikTok
• Write compelling copy: structure, hooks, calls to action, storytelling, and engagement formats
• Build and moderate a community: responding to comments, handling negativity, organizing live sessions and activities
• Understand the basics of paid promotion: targeting, organic vs. paid, budgeting, and campaign examples
• Analyze results: key metrics (ER, reach, engagement, clicks), content analysis, and tools for insights
• Avoid common mistakes and learn about SMM ethics, legal issues, and content bans
• Navigate career paths: where to find jobs, building a portfolio, personal branding, freelance vs. agency vs. in-house, and career growth

By the end of this course, you will be able to:

• Confidently manage and grow social media accounts for brands or your own business
• Develop and execute content strategies that drive measurable results
• Engage and grow an online community
• Analyze and optimize your SMM efforts for continuous improvement
• Start your journey as an SMM specialist with a clear understanding of the profession and career opportunities

This course is practical, concise, and focused on real-world skills that will help you stand out in the competitive field of social media marketing.