GenAI for Social Media Managers – From Content to Campaigns

Who is this course for?

This course is designed for Social Media Managers, SMM specialists, team leads, and business owners who want to enhance the efficiency, creativity, and impact of their social media activities using Generative AI (GenAI) tools. Whether you are looking to optimize your content creation process, automate routine tasks, or gain deeper insights into social media analytics, this course will equip you with practical GenAI skills to save time and budget without sacrificing quality.

Why take this course?

Social media is evolving fast, and GenAI technologies are rapidly changing the way content is planned, created, analyzed, and distributed. Manual processes are no longer enough to keep up with trends, audience expectations, and platform algorithms. By mastering GenAI-powered solutions, you will learn to automate repetitive tasks, generate high-performing content, adapt quickly to new formats, and make data-driven decisions—all while freeing up more time for strategic thinking and creativity.

What will you learn?

• AI-Powered Content Planning: Learn how to use GenAI tools to generate content calendars tailored to audience activity, trends, and events. Discover how to create long-term rubrics, challenges, and storytelling themes, and adapt your plan for different platforms like Instagram, TikTok, LinkedIn, YouTube, and Telegram. Master omnichannel adaptation for maximum content reach.
• Creating Scroll-Stopping Content: Write engaging posts, headlines, hashtags, and CTAs with AI assistance. Generate scripts for Stories and Reels/Shorts. Use video AI solutions (Runway, Pika, Synthesia) for intros, explainers, and promos. Create visuals with Midjourney, DALL·E, or Leonardo, and speed up design with Canva AI and Adobe Firefly.
• Community Management with AI: Automate responses to comments and DMs with a human touch. Build FAQ libraries and templated replies. Set up AI chat assistants for Telegram, Discord, or WhatsApp, and automate moderation and engagement with AI bots.
• Influencer & Trend Research: Use AI filters for influencer search and collaboration brainstorming. Detect viral formats, challenges, and shifts in your industry with AI-powered trend analysis.
• Analytics, A/B Testing, and Reporting: Automatically generate performance reports, interpret metrics, and receive actionable GenAI-powered suggestions for content improvement. Conduct A/B testing for creative elements and measure impact quickly.
• Automation and Tools for Social Media Management: Connect GenAI with tools like Zapier, Make, Notion, and Airtable to automate post creation, scheduling, and feedback collection. Integrate GenAI into Buffer, Metricool, or Hootsuite workflows. Address ethical aspects of SMM automation to maintain brand trust and integrity.
• Building a GenAI-Driven SMM Strategy (Optional): Align GenAI capabilities with business goals, analyze audience segments, develop data-backed strategies, and implement full-cycle campaign planning—while keeping human oversight at the core.

What will you gain?

• Ability to plan, create, and adapt content quickly and efficiently with GenAI
• Skills to automate routine tasks and community management
• Tools for influencer discovery, trend monitoring, and campaign optimization
• Confidence in using AI-driven analytics and reporting for smarter decisions
• Understanding of ethical practices in AI-powered SMM

By the end of this course, you will be able to leverage GenAI technologies to elevate your social media management, reduce costs, and deliver measurable results for your business or clients.