GenAI for Marketers. From Insights to Impact

Who is this course for?

This course is tailored for marketing managers, team leads, and decision-makers who are eager to unlock the power of Generative AI (GenAI) in their marketing strategy. If you are looking to sharpen your competitive edge, achieve more with less budget, streamline your workflows, and build a future-ready marketing team, this course is designed specifically for you. Prior experience with AI tools is not required, but a fundamental understanding of digital marketing will help you get the most out of the material.

Why take this course?

• Stay Ahead – Learn how GenAI can provide actionable market insights faster than traditional methods, giving you a timely advantage over competitors.
• Efficiency & Scale – Discover how to produce high-quality content and campaigns rapidly, while maintaining brand consistency and cutting costs.
• Data-Driven Decisions – Master the use of AI for analytics, allowing you to interpret complex data and turn it into actionable strategy.
• Ethical & Strategic AI Use – Gain clarity on the responsible use of AI in marketing, from transparency to compliance.

What will you learn?

1. Market Research with GenAI – Explore how to leverage GenAI for analyzing trends, mapping competitors, and understanding customer needs. You’ll learn to create SWOT analyses, develop competitor profiles, and identify niche markets, all with AI-powered tools. We’ll guide you through creating detailed personas and customer journey maps, and show you how AI can summarize survey and interview data to reveal actionable insights fast.
2. Content Creation at Scale – From long-form articles to catchy microcopy, you’ll discover how to use Large Language Models (LLMs) for efficient and high-impact content production. We’ll cover scripting for videos, using specialized AI video tools, and maintaining your brand’s voice at scale with prompt libraries and style guides.
3. Lead Generation & SEO Optimization – Learn how to use AI to create interactive lead magnets, perform deep keyword research, and write SEO-optimized content. You’ll see how GenAI can help optimize meta data and automate outreach, ensuring a strong funnel and improved organic reach.
4. AI-Driven Marketing Analytics – Understand how GenAI can help you analyze campaign performance and audience behavior, predict trends, and generate compelling visual reports. You’ll learn to turn raw data into clear, actionable recommendations for your team and stakeholders.
5. Building AI-Enhanced Marketing Workflows – See how to seamlessly integrate GenAI into your existing CMS, CRM, and analytics stack. You’ll automate repetitive tasks, deploy AI chatbots for marketing, and explore frameworks for ethical, transparent AI usage.

Learning Outcomes

• Confidently use GenAI tools for research, content, analytics, and workflow automation.
• Create more effective, data-driven marketing strategies with less manual effort.
• Scale your content production and lead generation without sacrificing quality.
• Build ethical and transparent AI practices into your marketing operations.
• Present insights and recommendations clearly to stakeholders using AI-generated visuals and summaries.

This course is hands-on, practical, and results-oriented. You’ll leave with a toolkit of prompts, templates, and workflows that you can immediately implement in your own marketing team—ensuring you not only understand GenAI concepts, but know exactly how to apply them for rapid impact.