Digital Marketing Basics

Digital Marketing Basics is a comprehensive introductory course designed for beginners who aspire to become digital marketers or want to master the fundamentals of online marketing from scratch. Whether you are a student, a career changer, an entrepreneur, or a professional looking to expand your skill set, this course will guide you through the essential concepts, tools, and strategies that define the digital marketing landscape today.

Throughout the course, you will explore what digital marketing is, how it differs from traditional and performance marketing, and why it is crucial for businesses of all sizes. You will learn how to identify and analyze your target audience, create customer personas and journey maps, and develop effective marketing strategies tailored to your business goals.

The curriculum covers the main digital channels, including SEO, contextual and targeted advertising, social media marketing (SMM), email marketing, and content marketing. You will discover how to build and manage content plans, work with various content formats, and measure the effectiveness of your campaigns using key metrics such as CTR, CPC, CPA, and ROI. The course also introduces you to analytics tools like Google Analytics and Yandex.Metrica, UTM tagging, and the basics of A/B testing and campaign optimization.

Special attention is given to practical skills: you will learn how to design landing pages, create visuals with tools like Canva and Figma, collaborate with bloggers and affiliate partners, and understand the legal aspects of digital marketing such as privacy policies and GDPR compliance. The course also covers writing briefs, working with cross-functional teams, and presenting strategies to clients.

By the end of this course, you will:

• Understand the core principles and channels of digital marketing
• Be able to develop and present a digital marketing strategy for a specific business
• Analyze and segment your audience, and create effective customer journeys
• Use key tools and platforms for analytics, advertising, and content creation
• Measure and optimize marketing performance using essential metrics
• Apply best practices for working with teams, partners, and legal requirements

This course is ideal for those starting their journey in digital marketing, as well as for anyone seeking a structured and up-to-date foundation in the field. No prior experience is required—just curiosity, motivation, and a desire to succeed in the digital world!