Startup. Launching on Product Hunt

Overview

Who this course is for

This course is designed for first-time founders and indie makers who want to launch on Product Hunt with clarity and confidence. You might have a great MVP, a small (or zero) audience, and a tight timeline. You’re not looking for fluff or hype—you want a practical, step-by-step path that shows you what to prepare, when to do it, and how to execute without getting flagged, banned, or ignored.

What you will achieve

By the end of this program, you will have a complete launch kit ready to go live on Product Hunt, a realistic plan for getting into the daily Top 5, and a clear system for converting launch attention into real users, demos, and revenue. You’ll understand how Product Hunt works in 2025, how credibility is formed, how timing impacts visibility, and how to engage the community in a way that is authentic and compliant with the rules.

How the course works

The course is intentionally text-based and outcome-oriented. Each module focuses on a specific launch layer: positioning, assets, profiles, hunters, timeline, ethical outreach, day-of execution, analytics, risk management, safety, post-launch momentum, and templates. You’ll follow a preparation timeline from T-21 days to T-0 (launch day), with hour-by-hour guidance for the day itself. We use simple language but do not oversimplify—expect checklists, decision frameworks, and examples you can adapt immediately.

Key outcomes and deliverables

A sharp value proposition that speaks to the Product Hunt audience and communicates “why now.”
A complete launch set: name, tagline options, short/long descriptions, 6–8 gallery images, a 30–60s teaser video/GIF, pricing/FAQ, and a landing page with a clear CTA.
A Maker’s first comment that sets the narrative, highlights key features, shares your roadmap, and invites feedback without begging for votes.
Optimized Maker profiles and a credible company page with consistent branding, website readiness, and legal pages in place.
A data-informed decision on whether to use a hunter, self-post, or ignore paid “guaranteed #1” pitches.
A day-by-day and hour-by-hour plan from T-21 through launch day, including timezone strategy (Product Hunt resets at 00:00 Pacific Time).
An ethical outreach playbook for mobilizing supporters via DMs, communities, newsletters, and Slack/Discord—without incentives or spam.
A metrics and UTM framework to measure votes, comments, CTR, referral traffic, signups, demo requests, and conversions.
Contingency tactics for tough scenarios: competing with a major brand, slow early traction, or pricing pushback.
Post-launch systems to turn attention into momentum: PR angles, case study, badges, nurture sequences, and partner outreach.

Why this matters

Product Hunt is still a high-signal discovery platform where early adopters, builders, and media scan for what’s new. A good launch can deliver a burst of qualified traffic, social proof, and investor credibility; a great launch can open doors you didn’t expect. But success is not just about upvotes. It’s about relevance, timing, quality of engagement, and the conversion experience after the click. This course helps you optimize all four.

What “success” looks like

We frame success by outcomes, not vanity metrics. Aim for Top 5 of the day if possible, but prioritize signups, demo requests, and learning. You will build a compliant, repeatable approach that respects the community and your brand. No vote rings, no spam, no manipulative tactics—just strong positioning, clean execution, and honest outreach.

Tools and formats

You’ll get templates for taglines, first comments, FAQs, outreach scripts, checklists for each timeline phase, and a lightweight analytics dashboard with a UTM matrix and KPI targets. Everything is designed for speed and clarity so you can spend time improving your product instead of wrestling with process.

Final note

You don’t need a massive audience or a famous hunter to have a meaningful Product Hunt launch. You need a precise message, disciplined preparation, and respectful engagement. This course gives you exactly that—step by step.

Curriculum

13 Sections
42 Lessons
Lifetime

Expand all sectionsCollapse all sections

Instructor

Febbie JB Morrison

About Me
I’m Febbie JB Morrison — an intercultural communication specialist, cross-cultural negotiation trainer, and international development mentor. For the past 15+ years, I’ve been helping professionals and organizations navigate the complexities of working across borders — whether it's bridging communication gaps, building inclusive teams, or preparing for high-stakes international negotiations.

I live in the United States, but my work takes me far beyond. I consult remotely and travel when needed to support global teams, corporate leaders, and development programs in aligning their goals with the cultural realities of the regions they work in.

My mission is simple: to make global communication more human — thoughtful, respectful, and effective. I believe cultural differences aren’t obstacles — they’re opportunities for growth, innovation, and deeper collaboration.

I’ve advised clients on market entry strategies in Latin America, trained European executives on communication styles in Asia, and helped multicultural teams resolve conflicts and reestablish trust. My sessions are hands-on, story-rich, and tailored — not generic lectures, but immersive experiences that help people rethink how they connect with others.

How I can support you:
– Coaching and training on intercultural communication and negotiation techniques
– Designing and leading corporate learning programs for international teams
– Facilitating difficult conversations across cultures
– Supporting organizations during global expansion or international partnerships
– Mentoring professionals working in cross-cultural or development-focused roles

I’ve worked with NGOs, startups, multinational corporations, and government delegations — and no matter the context, my goal is the same: help people feel understood and be more effective in diverse environments.

If you're building a global team, preparing for cross-border collaboration, or simply want to become a more confident communicator across cultures — I’d be happy to support your journey.
Let’s talk: FebbieJBMorrison@evite.com